…or risk losing customers to Sony in 2015.
All people ever seem to talk about these days is the top-tier smartphones; the iPhone 6 Plus, Samsung Galaxy S6, LG G3, HTC One M8…
…there’s just no love for smaller, mid-range handsets. Which is a shame, because smartphones with a display size of between 4 and 4.7-inches are the sweet spot for most people; comfortable to hold with one hand, yet large enough to get stuff done.
Which brings me onto HTC.
The original HTC One and the follow-up One M8 were spectacular top-tier smartphones, but their smaller brethren – the One Mini and One Mini 2 – weren’t anywhere near as good. They were slower, thicker and not as well put together – in every way, they were obsolete.
Sony managed it. The Xperia Z3 Compact is simply a Xperia Z3 with a smaller screen.
I mean, how hard can it really be to create a HTC One Mini that’s as powerful and as well built as a One, only with a smaller display?
Sony managed it. The Xperia Z3 Compact is simply a Xperia Z3 with a smaller screen. They answered the prayers of Sony customers; they gave them a smartphone which was not in any way the poorer cousin to the range-topper. The Z3 Compact shares the Z3’s exceptional battery life, the same powerful processor, the same wicked camera. The only thing different is the smaller 4.6-inch 720p display. And that, frankly, is how ‘mini’ smartphones should be done.
HTC is failing at the moment with their mini smartphones. The Mini 2 had a 1.2GHz dual-core processor – a Qualcomm Snapdragon 400 – with 1GB of RAM, while the One M8 had a 2.5GHz quad-core processor – a Qualcomm MSM8974AB Snapdragon 801 – with 2GB of RAM. It’s the same story with the camera – the One Mini 2 had to make do with a cheaper 13MP shooter than the dual rear 4-Ultrapixel camera of the M8. In every way, the Mini is obsolete to the One.
HTC is failing at the moment with their mini smartphones.
Sony’s Xperia Compact handsets aren’t like your average ‘Mini’ branded smartphones; they are the same as the range-toppers aside from one crucial aspect – the screen size.
HTC should follow this recipe in 2015 and finally release a mini smartphone that’s as fast and as desirable as the One M9 without the bulk of a 5-inch+ display. HTC must by now understand that there is a significant market in Europe and the rest of the world for a smartphone that’s as feature-packed and as well-built as the One M8 without the bulk of a 5-inch screen.
And when you consider that the One M9 is rumoured to have a 5.2-inch display, failing to launch the One Mini 3 without the features of the flagship would risk further alienating customers who don’t want a massive display. Can HTC afford to do that?
Get it done HTC. Nail the One Mini 3.